MEET ZOË...
MEET ZOË...
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Zoë is an independent graphic designer, brand strategist, and social media marketer based in Knoxville, Tennessee.
A Chattanooga native, she has been a creative her entire life, bringing a passion for visual expression, creative storytelling, and hands-on art-making to every project.
Her work bridges aesthetic storytelling with strategic marketing—creating visual identities, social media campaigns, and digital experiences that build meaningful connections.
After getting a BA in Design alongside double minors in Marketing and Gender & Women’s Studies from Maryville College, Zoë spent two years gaining hands-on corporate experience before founding her independent practice.
Driven by a desire to bring human-centered design, sustainability, and authentic representation to the forefront, she now focuses her skills on empowering small businesses and women-owned brands.
Inspired by visual art, nature, and community-driven activism, Zoë views design as both a communication tool and a catalyst for impact.
Whether developing launch-ready branding, custom creative assets, or full-scale social media strategies, she partners with business owners, founders, and purpose-driven organizations to turn their visions into memorable visual assets.
WHAT WE DO
WHAT WE DO
Brand Identity & Strategy
Visual Identity Systems: Primary and secondary logo suites, custom color palettes, typography, and brand design standards.
Brand Guidelines & Sheet: Clear style documentation to keep your brand consistent across all mediums.
Brand Collateral & Strategy: Pitch decks, business cards, promotional print assets, and launch-ready brand strategy.
Social Media Management & Strategy
Full Account Management: Hands-off account takeover, scheduling, community engagement, and profile optimization across platforms.
Content Creation Packages: Custom monthly content calendars, static graphics, copy, and strategic content pillars designed for growth.
On-Site Content Capture: Pre-planned photo and short-form video capture sessions to create authentic, raw media for Reels and TikToks.
Graphic Design & Marketing Collateral
A La Carte Marketing Assets: Custom brochures, flyers, digital collateral, and campaign graphics tailored to immediate business needs.
Short-Form Video & Templates: Custom Reels, short-form video editing, and reusable social media template suites.
Purpose-Driven Solutions: Custom design retainers and tailored deliverables built specifically for small businesses, founders, and women-owned brands.
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